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Archive for September, 2007

10 Tips For Estate Costume Jewelry Shopping

Tuesday, September 11th, 2007

Let’s face it – us women love to and buying that estate jewelry is no different. Buying estate costume jewelry is a whole lot of fun. Now that said it can also be exciting and very confusing and especially if you are searching for quality affordable estate costume jewelry.

Whether you are shopping for an estate jewelry gift for someone very special or you’ve decide it’s time to treat yourself, you need to know how to get the best estate costume jewelry on the market. These 10 tips will help you get the best buy on the market.

1. If you are looking for an estate costume jewelry piece that is specific you need to be sure to shop around and do some price comparison. By purchasing online you can save a lot and find a great deal. Chances it will be much lower than what local prices can offer.

2. Even estate costume jewelry comes in a variety of qualities. Some very high quality made with the best materials including rhinestones, Swarovski crystals, and sterling silver. Others are made from cut glass, plated metals. Or a host of great materials that are affordable.

3. If you don’t know the return policies ask. Don’t assume anything. If you are buying online read about their policies and if you can’t find them then you need to email and ask.

4. You can buy awesome faux pearl estate costume jewelry and it will fool your toughest critics. And you can relax and wear your fabulous pearl pieces without worrying about loss or damage. Just enjoy them.

5. If you are purchasing designer costume jewelry pieces like Grosse, Trifari, or Cine, ensure the pieces are authentic and you are paying fair market price. Shop around and make sure to shop online.

6. If you aren’t familiar with the company do your homework on the company before you buy. Make sure that you are comfortable with the policies of the company.

7.If you are purchasing online from a company you are unfamiliar with or unsure a good rule of thumb is to never spend more than you are willing to loose.

8. Make sure you have all the details on the estate costume jewelry so that you aren’t surprised. For example don’t assume something is sterling silver unless you’ve been told as such.

9. Make sure you understand the warranties. Many companies give only store credits and will not return your cash. If you don’t like the warranty don’t buy. Their store their rules.

10. If you are purchasing online ask how they ship and when you can expect delivery. This is especially important if you need the fashion costume jewelry for a gift. You don’t want it to arrive late.

Now that you’ve got these 10 tips for estate costume jewelry shopping you should be getting some great buys. So what are you looking for?

Grow Your Successful Jewelry Business by Serving a Market Niche

Tuesday, September 11th, 2007

There are literally thousands of niches in the jewelry marketplace that can provide a comfortable source of income if you choose to specialize in serving a particular need.

You will have a lot more business if you become known as the jeweler who specializes in a particular type of jewelry (for example, plus-size jewelry, men’s jewelry, Victorian styles, wedding jewelry, etc.) than if you try to make all jewelry for all people.

By creating jewelry for a specific market, you can usually command higher prices because you’re perceived as an expert in that niche. And a higher percentage of your customers will become buyers, since they come to you already looking for the specific jewelry you sell, compared to general jewelry browsers.

Catering to a targeted market will also earn you more word-of-mouth referral business from your customers – “The bridal jeweler who made my daughter’s tiara has some beautiful wedding jewelry sets too! Let me give you her phone number.”

You’ll also be able to pick up a good volume of new customers from non-competing businesses that serve the same market you do.

For example, if you specialize in larger sizes of women’s jewelry, you could cooperate with a plus-size women’s clothing boutique to promote each other’s products. This can be as easy as including a business card or introductory coupon from the clothing boutique along with your packaging, while they do the same for you.

Your website is also likely to net more sales if you serve a targeted market. One reason is that you’ll have less competition for your products’ niche-specific keywords than you would if you tried to serve a wider jewelry market that has more suppliers. And the shoppers who arrive at your niche jewelry website are more likely to buy than general jewelry browsers because they arrived there by searching for exactly what you offer.

Here are a few more examples of jewelry niches that have a definite market:

– religious jewelry incorporating symbols or elements of a particular faith

– school spirit jewelry with school colors and/or school mascot charms

– horse jewelry

– butterfly jewelry

– metaphysical or crystal jewelry

– awareness jewelry (breast cancer awareness, AIDS awareness, etc.)

– mothers’/grandmothers’ bracelets with children’s names on them

– allergy-free jewelry

– birthstone jewelry

– body jewelry

– wedding jewelry and bridal tiaras

– Renaissance fair jewelry.

So go ahead – pick a jewelry niche to specialize in, and enjoy the rewards of becoming known as the guru of that niche!