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Archive for June, 2008

Secrets to Buying Jewelry Online

Wednesday, June 18th, 2008

Jewelry isn’t something we typically think of when making an online purchase, though there is no question that buying jewelry online is becoming more and more popular. The reasons for this are many, but often start with selection and price. Because online retailers are able to reach a wider audience, they more often than not offer a better selection of jewelry than local stores are able to. Because they aren’t dependent on expensive local advertising or paying for expensive retail space, online jewelers are usually able to offer more competitive pricing as well. When buying jewelry online, there are a few things to look for that can help insure a purchase you’ll be satisfied with. First off, make sure the online jeweler you are considering is a member of the Better Business Bureau. The BBB keeps a watchful eye on the complaints attributed to its member retailers, and only those businesses who maintain the highest levels of customer satisfaction can maintain membership. You can check with the BBB for more information on any online jeweler you may be considering.

The second things to be aware of is how much information the retailer is willing to give regarding the procurement and or manufacturing of the jewelry they sell. Online jewelers who purchase raw materials and manufacture their own jewelry are more likely to offer a better guarantee, lower prices and of course, items that can’t be purchased elsewhere. Online retailers who only provide basic product information are likely to be resellers who purchase their products from other retailers or wholesalers. While there is nothing inherently wrong with this practice, many stock their online stores with goods that were either deemed poor quality or were simply unable to be sold at other locations. Finally, always look for an online jeweler who deals exclusively with the specific products you are searching for. If you’re looking for an engagement ring, go to a site that specializes in loose diamonds and settings. If you’re looking for pearls, go to an online retailer that manufactures pearl jewelry. The quality of jewelry you receive is likely to be several times better than that of the jewelry available at online retailers who sell a little bit of everything.